Social Shopping-Leveraging the Power of Groups. BY SANJAI VELAYUDHAN

HUMAN GROUPS- A SOCIOLOGICAL INTRODUCTION:

Humans by nature are social and pro-active communicators. Their evolution from nomads to a settled life has been supported by the development of languages that facilitated effective communication between each other. This skill played a crucial role in the formation of societies and civilizations created by co-existing groups-both cooperating and competing ones. Social interactions between humans have established an extremely wide variety of traditions, rituals, ethics, values, social norms, and laws, which together form the basis of human society which is but an aggregation of a variety of groups. Humans with their advanced cognitive capabilities have revolutionized their own socio-technological progress that would not have been possible without intra-group compatibility. For Homo sapiens, Communication is not just a way of life, but a compulsion.

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