In my opinion Marketing ia a psychology, Because there are lot of myths but in the current market it starts from the brain of the human so every thing which we use for the marketing it starts from the human brain.

All the activities like advertising is a psychology the AIDA model is based on the Psychology of the consumers ,if we take the example of the Sales promotion it also comes from the brain from the human or the consumer, the personal selling process also the psychology of the consumer where the sales man or the sales executive play the game of psychology.

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